Top consumer goods company Procter & Gamble (P&G) Philippines, known for marketing excellence and talent, scored big at the 2023 Mansmith Young Market Masters Awards (YMMA) with the awarding of its marketing leaders Justine Victoria Nuque and Ralph Morales who were both recognized with Young Market Masters Awards for Marketing Management at the awards ceremony on August 4, 2023. P&G was the only company to have two awardees in this year’s event.
P&G is the leading consumer goods company behind health and hygiene brands such as Safeguard, Head & Shoulders, Pantetne, Tide, Ariel, Gillette, and Oral-B, which has produced among the most iconic marketing campaigns, launches and brand success stories in the country.
P&G’s Brand Marketing leaders have consistently been recognized at the Mansmith YMMA since 2010. The prestigious award-giving body celebrates and spotlights outstanding Filipinos aged 35 and below whose achievements encourage and inspire young people to be excellent entrepreneurs and outstanding brand builders.
Justin Victoria “Jus” Nuque, P&G Philippines’ Brand Director for Hair Care, is a powerhouse marketer known for her agility, strong consumer insights skills, and innovative go-to-market strategies. Under Jus’ leadership, she was able to sustainably grow her brands with strategic interventions that always championed consumers and put their needs first. She delivered high growth amid pandemic challenges during her regional assignment as Senior Brand Manager for P&G Air Care.
On top of leading P&G’s Hair Care brands now, Nuque leads P&G’s brand recruitment efforts and P&G Marketing Masters boot camp, identifying and mentoring marketing talent from various universities who have the potential to be future leaders of P&G’s billion-dollar brands. P&G is the top employer of choice for students who want to build marketing and brand management careers.
“P&G’s leadership and mentorship programs, paired with diverse international experiences and brand opportunities, trained me to be a better brand and business leader. This enabled me to develop groundbreaking marketing campaigns that have directly and indirectly improved the lives of millions of our consumers,” says Nuque.
Laundry Brand Director Ralph Morales played a crucial role in regaining Ariel’s market leadership. In his previous role as Brand Director for Grooming and Oral Care, his leadership led Gillette to its most successful year ever with creative campaigns such as “Gillette Rewards” and “Groom-from-home” — garnering a record-high market share across the Asia-Pacific region. Morales also has a passion for building future brand leaders. Recognized as the “Coach of the Year” at P&G, Ralph’s commitment also extends externally to nurturing future brand leaders as a highly-rated marketing teacher at a prestigious university.
“I credit much of my development and success to P&G’s two unique talent and leadership development aspects: (1) P&G’s “build-from-within” culture, which hires at entry levels and then invests in continuous learning and growth of the person because it promotes talent from within, and (2) the diverse exposure to the best marketing practices from different markets and regions through cross-border collaborations. These things, paired with P&G’s constant support, has allowed me to explore and excel in various aspects of the business, fostering my professional growth in marketing and brand management,” says Morales.
As one of the country’s top employers, P&G continues to provide opportunities for fresh graduates and experienced hires to become purposeful marketing leaders that aspire to be forces of growth and forces of good in the country. Visit pgcareers.com to learn more about P&G and its job openings.