For the first time ever, budding songwriters will be given a chance to collaborate with today’s hottest OPM artists. Colgate Fresh Confidence will allow the youth to say their piece on love and relationships, empowering their fellow youth, having great confidence and achieving their dreams, together with their music idols all through social media.
This fresh way of composing song lyrics is in tune with this generation’s penchant for social media. The campaign kicked off with a call for aspiring artists to register on Facebook, where participants from Manila, Cebu and Davao were selected for a songwriting workshop.
The lucky young artists enjoyed a mind blowing experience that not all aspiring songwriters get to experience: to be mentored by some of the biggest names in OPM music today, which included Kean Cipriano and Lem Belaro of Callalily, Miggy Chavez and Mong Alcaraz of Chicosci, Eunice Jorge of Gracenote, and flip-top rap artist Abra. They also applied what they learned by composing a song with their mentors, and performing the song in front of the other participants in less than 2 hours! A total of 17 unique and catchy songs were created in the 3 workshops. All of these songs are showcased in the official YouTube Channel of Colgate Philippines.
“Ang galing nung nangyari kasi kahit sila yung mine-mentor namin, kami rin natuto sa kanila in the process. Na-inspire uli akong mag-compose ng songs” says mentor Lem Belaro.
It only got more fun from there. The second phase encouraged the entire nation to collaborate on a song. To kick things off, Callalily, Chicosci, Gracenote and Abra composed and released a melody and a chorus that tackled topics of particular interest to the youth: love and relationships, youth empowerment, and achieving their dreams. The participants sent their lyrics with the hashtag #ColgateFreshJam to create the next big hit song of the youth. The artists then let the magic unfold as the different voices from the crowd-sourced lyrics are put together to complete the songs and ultimately become the anthem of the youth. The completed songs will not only be heard nationwide over the radio, but it will also be launched in a series of concerts.
Kean Cipriano, lead singer of Callalily, is excited about this project, “Sa totoo lang, ang daming gustong sabihin ng mga kabataan ngayon. Ngayon lang din nangyari na we have a unique chance to make music with them. We would like to hear their voice, and this is the best way to do it–by engaging them through music.”
The songs will be officially launched on March 28 at the Colgate Fresh Jam Concert Tour, which will feature performances by the aforementioned artists, and will be hosted by Nikki Gil at the SM North Edsa Skydome. The night will be a celebration of not just the local music scene, but also the youth’s achievement in creating a song that best embodies the voice of their generation. Colgate Fresh Jam will also hold provincial concerts with performances by Callalily and local bands in Matina Town Square, Davao on March 7 and Mango Square, Cebu on March 14. Fans can enjoy the night by simply purchasing any Colgate Fresh Confidence 145 ml variant and presenting an official receipt at any SM Tickets branches.
So what else are you waiting for? Start writing and posting to make the whole world sing only with Colgate Fresh Jam.