Business group gives free entrepreneurship tour

AFFI Expo Chairman Ricardo Cuna

Some aspiring entrepreneurs will get a rare chance of learning directly from the experts—for free—through this year’s Business Journey at the 15th Franchise and Business Expo slated on October 14-16 at the World Trade Center, Pasay City. 

Organized by the Association of Filipino Franchisers Inc. (AFFI), the Business Journey is an exclusive expo program which reinforces the group’s commitment of empowering entrepreneurs. It was first launched and held at the same expo in 2015, and was met with positive feedback from both mentors and participants. 

“The program is basically a quick tour through the ins and outs of putting up a business or getting a franchise,” says AFFI Expo Chairman Ricardo Cuna. “It’s AFFI’s customized guide for anyone who wants to learn about running a business or preparing for a new venture.” 

There are seven stations or pit stops featuring key areas of entrepreneurship that the participants will visit in the “tour”: from business-mindsetting, customs and commercial laws, to tax management, financial loans, and digital business solutions. These stations will be managed by longtime AFFI-partner organizations and government agencies like the Department of Trade and Industry (DTI), Intellectual Property Office (IPO), Center for Strategic Reforms of the Philippines (CSR Philippines), BPI Ka-Negosyo, PLDT SME Nation, and GoNegosyo. 

But perhaps, according to Cuna, what participants would really be looking forward to is the chance to sit down and get a one-on-one talk with CEOs and Presidents of already-established enterprises. 

“There is a station in the tour where they will not only meet but also discuss and consult their business-related concerns with entrepreneurs who have already made a name in their respective industries. It was a huge hit last year. I think it’s because it gave the participants a boost of confidence and inspiration, hearing stories and personal advice from successful businessmen who were once aspirants like them,” Cuna gathered. 

The seminar-tour will be done in sessions throughout the event with three sessions every day. Business-aspirants who are interested in joining will have to pre-register online to secure a slot and pay 300 pesos inclusive of expo ticket, Business Journey tour, and snacks. Pre-registrants will get to pick what time slot will best fit their schedules, although walk-in participants on the event day itself will still be allowed. 

However, as part of AFFI’s advocacy and service to the community of aspiring entrepreneurs, the first 90 individuals who will pre-register online will get to avail the package absolutely for free. 

“We want to encourage more people to start taking the first steps into fulfilling their dreams of owning a business. It’s our primary commitment as an association that hopes to empower the nation by empowering our countrymen,” emphasized Cuna. 

The Franchise and Business Expo, where the Business Journey will take place, is an annual gathering of some of the best and most successful ventures in the Philippines, aiming to provide a venue where established and aspiring entrepreneurs can learn, share, and prosper. For more information about the program, call (02) 501-5449/ (02) 659-4065 or email secretariat.affi@confluenceasi, or go to to register. Visit AFFI’s Franchise & Business Expo Facebook page for more details. 

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