A toast to the World Bread Day celebration


Bread is probably the one food eaten by people of every race, culture and religion. This could be the reason why the breaking and sharing of bread is a universal sign of peace or a humanitarian act.

In the Philippines, a leading brand of bread known for its good taste, freshness, softness, oven-baked aroma and nutritive value led the World Bread Day celebration in the country as it spread joy and acts of generosity to the people who believe in their products.

For two years in a row, Gardenia celebrates a fun-filled “Happy Bread Day” Fair and gathers Filipino families, friends and just about any bread lover at the Eastwood City Mall Open Park in Libis, Quezon City to commemorate this momentous event today.

During the initial staging of the event at the GBPI plant in Laguna where it showcased its steadfast commitment to provide nutrition to needy Filipinos and its vision of helping enrich people’s lives, the Gardenia “Happy Bread Day” Fair is held outside the confines of its world-class facility. This full festive treat will be packed with fully enjoyable activities all throughout the day, designed for the entire family or companies of friends in this day of bonding and celebration.

One of the exciting attractions in the festivities is the “Gardenia Taste-Surround 3D (Delightful, Delicious, Delectable) Experience,” which will run for the entire duration of the “Happy Bread Day” Fair. Bread lovers will definitely love the various “bread corners” put up especially by Gardenia for the enjoyment of bread fair visitors. The “Sweet Corner” provides people, particularly kids, the time to indulge in sweet treats using Gardenia breads while the “Healthy Corner” is for the health-conscious ones who love enjoying Gardenia bread “lean and mean.”

On the other hand, enjoy Gardenia at its savory best via the “Savory Corner” and lastly, discover how you can enjoy Gardenia with your favorite beverage at the “Beverage Corner” for a thirst-quenching treat.

Simultaneously, various games and tricks will be held every hour for the enjoyment of kids and the kids-at-heart, or even adults and their friends for the whole day for a totally exciting experience.

The Gardenia “Happy Bread Day” Fair will culminate with a “Happy Bread Day Show” hosted by popular actress, host and dancer, Ms. Regine Tolentino, plus performances by the RT Studio Dancers and Tuloy sa Don Bosco Choir. There will also be a special cooking demo featuring Chef Rosebud Benitez, former host of the well-loved cooking show “Quickfire,” together with actor and host Drew Arellano.

With its continuous commitment to expand its corporate social responsibility efforts, Gardenia’s Happy Bread Day Fair will be beneficial to the needy sectors. Today, every loaf of Gardenia bread bought during the event will help improve lives of Gardenia’s countless beneficiaries.

“We made sure that ‘Happy Bread Day’ Fair will not just be an enjoyable bread experience, but memorable as well as it aims to help the less-privileged kids. This has been our responsibility, our commitment to build a stronger nation through nutrition and health,” explains Simplicio Umali Jr., President and General Manager of Gardenia.

To this day, bread—in whatever form and manner it is served—continues to be an important part of people’s lives primarily because of its flexibility, the convenience it offers and the essential nourishment it provides to individuals and families in every part of the world.

And today, Gardenia made Filipinos’ bread experience even more meaningful with “Happy Bread Day.”

For more about Gardenia Bakeries Philippines, Inc. and Happy Bread Day, visit www.gardenia.com.ph.

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