As more consumers tapping the convenience of e-commerce to get their essentials, this has also increased the need to protect them due to the growing number of fraudulent activities happening in the digital space. In a Consumer Pulse Survey conducted by TransUnion in February 20221, of the over 1,000 Filipino adults polled, 53% said they were targeted by fraudsters in the previous 3 months. From the same survey, 42% said they were scammed by Phishing, 38% were victimized by money and gift card scams, while 30% were scammed by third-party sellers via online retail shops. While businesses in different industries are continuously upgrading their platforms, fraudsters also search for ways on how they can adapt to the ever-changing landscape and discover new vulnerabilities.
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, recognizes the need to enhance user protection and security by educating customers on vulnerabilities, and how they can avoid being a victim of fraud. With the recently launched Shopee Cares PH – an online community platform where Shopee provides customer education and support – the goal is to empower consumers with proper know-hows and tips on how they can protect themselves from phishing scams, money and gift card scams, and third party seller scams.
Martin Yu, Shopee Philippines Director, said, “Shopee has always been committed to ensuring that every Filipino’s online shopping experience is safe and reliable, and Shopee Cares is a testament to that. Through this platform, we aim to equip them with knowledge on how to shop safely and combat these online scams together so that they can continuously enjoy shopping online.”
With Shopee Cares PH, users are also encouraged to seek help for any product inquiry or concern, and inspire other users through their memorable Shopee finds and experiences. Sale tips and tricks are also provided to ensure online shopping is made enjoyable with exclusive deals and promos.
“As more Filipinos rely on e-commerce, we continuously ensure that measures are in place to make their experience with Shopee more secure. What we want is for our shoppers to continue enjoying the benefits of online shopping, as this has become an essential part of their daily lives,” Yu added.