Shopee Celebrates ASEAN’s 53rd Founding Anniversary by Joining the Inaugural ASEAN Online Sale Day


Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, participates in the ASEAN Online Sale Day to celebrate ASEAN’s 53rd founding anniversary on August 8. The ASEAN Online Sale Day supports the transformation of the retail landscape in the Philippines and across the region, where Micro, Small, and Medium Enterprises (MSMEs) ventures online to sustain and grow their businesses. It also aims to boost regional digital trade, enhance stronger partnerships between stakeholders and businesses, and promote transborder e-commerce activities in ASEAN.

Shopee’s participation in the first ASEAN Online Sale Day demonstrates its long-term commitment towards digital transformation and empowering MSMEs to succeed online. This year, Shopee stepped up its efforts with the success of the Seller Support Package that helped MSMEs kickstart their e-commerce journey. In addition to that, MSMEs can build on their digital momentum at the ASEAN Online Sale Day, which offers them product exposure and wider audience reach on Shopee.

Ruoshan Tao, Head of Marketing at Shopee Philippines, said, “We are excited to be part of the first ASEAN Online Sale Day. The robust growth of e-commerce in our region has created new opportunities for sellers and MSMEs, and this initiative can help them reach more customers and grow their online business. As e-commerce takes on greater importance in people’s lives, we will continue to innovate and improve our platform to equip and empower our sellers to succeed online.”

ASEAN Online Sale Day on Shopee

The ASEAN Online Sale Day this coming August 8 is the inaugural launch of the event and will take place yearly. During the sale, shoppers can enjoy up to 90% off on featured products from ASEAN countries such as Thailand, Malaysia, Vietnam, and the Philippines. Users can also enjoy ₱88 off with ₱800 minimum spend on ASEAN beauty products, fashion items, and food and home commodities on Shopee. To avail of the special promo, shoppers can use the code ASEAN88.

For more information about the ASEAN Online Sale Day, you can visit on August 8.

Download the Shopee app for free on Apple App Store or Google Play Store.

Like it? Share with your friends!



Your email address will not be published. Required fields are marked *