McDonald’s captures precious everyday moments in its latest campaign


We always look forward to milestones and celebrations that serve as breaks from the daily grind. But if we look back, our everyday moments are already rich with little stories of love and laughter—not the momentous occasions nor the over-the-top occurrences, but the little sparks that make us feel good.

It is these episodes which McDonald’s relives in its latest campaign—the “sarap” moments with the ones we hold dear that have us saying, “Love ko ‘to”.

McDonald’s gave us a glimpse of these precious feel-good moments in its first video, and has now released three new films, each telling a story that will surely warm your hearts.

In “Fave Student”, a young executive bumps into his high school teacher inside a McDonald’s store, and they relive happy memories ( In “Little Sister”, a brother treats his younger sister to her favorite Happy Meal and discovers what else is keeping her young heart thrilled ( “Pagkakaibigan” tells the story of a barkada coming from a concert making a post-midnight stop at a McDonald’s to refuel, where a cup of coffee becomes all the more meaningful (

No matter what time of day or the food we partake in, McDonald’s reminds us that it’s the people we share it with that makes every moment special.

Watch all three films on McDonald’s Youtube Page ( and share with us your “sarap” moments by tagging us on Facebook (@McDonald’s), Twitter (@McDo_PH), and Instagram (@mcdo_ph).

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