Mother-Baby Friendly Philippines Re-Launches Updated Reporting Platform and Public Service Announcement


In August 2017, World Vision Development Foundation’s Mother-Baby Friendly Philippines (MBFP) project introduced three reporting platforms that seek to monitor compliance and non-compliance to Executive Order 51 (Philippine Milk Code of 1986), Republic Act 7600 (Rooming-In and Breastfeeding Act of 1992), and Republic Act 10028 (Expanded Breastfeeding Promotion Act of 2009).

L to R: World Vision Development Foundation Executive Director Rommel V. Fuerte, World Vision breastfeeding advocate Gelli Victor, World Vision Health and Nutrition Technical Program Manager Carleneth San Valentin, World Vision ambassador Tippy Dos Santos, and Jun Godornes, Resource Development Director of World Vision

MBFP developed a website (, a mobile application (MBF Ph), and a text mechanism to encourage a crowd-based monitoring system of the mentioned laws. As of this writing, more than 200 reported violations have already been validated and are being acted upon by the concerned government agencies.

MBFP recently re-launched its reporting platforms to officially present the enhancements in the website and mobile app, including a more user-friendly interface and Filipino translation of the report form. The app, on the other hand, now includes a Growth Chart and Early Child Care and Development (ECCD) Checklist to assist parents in tracking the development of their child.

The organization also introduced its first Public Service Announcement (PSA) that aims to inspire other moms to continue breastfeeding beyond two years, despite all the struggles they may be facing.

Several officials from the Department of Health, as well as MBFP’s partners from the local government units of Malabon, Manila, and Quezon City were present at the event. World Vision Ambassadors Christine Bersola-Babao, Tippy Dos Santos and Gelli Victor participated in the activity.

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