Global clothing brand Forever 21 launched its new campaign at the SM Megamall Fashion last April 21 and one of the big announcements was the presentation of its first-ever Philippine brand ambassadors through the Summer 2018 collection.
The #WeAreForever21 campaign is a celebration of individuality and inclusivity anchored on the youth’s desire for self-expression through their varied styles. Forever 21’s collection is offered from season to season, and this summer is no different as the clothing line will feature the style identities of today’s generation.
After a thorough and careful selection in identifying the #WeAreForever21 ambassadors, the roster was completed and composed of athletes Maika Rivera (tennis), Carly Hernandez and Jhoana Maraguinot (volleyball), and Anton Asistio (basketball); designer Patricia Henson; ex-PBB housemate Kamille Filoteo; model Arianna Cowper; vlogger Helen Payawal; and GMA 7 actor Joaquin Manansala.
Forever 21 believes that the above mentioned ambassadors best represent the style identities not only of Forever 21 but also of today’s Filipino youth—– ambitious, fun, passionate, spontaneous, fearless, adventurous, confident and forever in style. Truly, epitomizing the fire in every Pinoy millennial!