Baby Company opens 62nd store

Baby Company 2
TV personality Iya Villania-Arellano (second from left) led the ribbon-cutting ceremony for the store opening of Baby Company – SM Megamall with the officers of the brand

Baby Company, the baby specialist in infant feeding, caring, playing, sleeping and learning, is growing so fast just like the millions of Filipino babies that grew up with the brand for almost 25 years.

Last August 6, Baby Company opened its 62nd store at the 2nd level of SM Megamall (Bldg A) and witnessed by celebrity moms, mommy and daddy bloggers and parents from all walks of life.

Aside from Iya Villania-Arellano, models Patty Laurel-Fillart and Nicole Delos Angeles and actress Tanya Garcia-Lapid also graced the Baby Company store opening.
Aside from Iya Villania-Arellano, models Patty Laurel-Fillart and Nicole Delos Angeles and actress Tanya Garcia-Lapid also graced the Baby Company store opening.

Baby Company offers a wide range of merchandise to match a newborn’s checklist – from nursing,  feeding and weaning essentials, clothes, toys, diapers and toiletries,  to furniture and carriers even educational media for the enhancement of the baby’s mental development.

The brand answers the needs of the busy and career oriented parents by providing them a one-stop easy shopping destination. Baby Company, as the parent’s partner in rearing healthy, active and happy babies, provides tried and tested brand names for all you babies’ needs.

Baby Company got everything covered from baby essential to outfits and more.

Baby Company stores also offer a “relaxing sky-themed atmosphere with well laid out interiors perfect for busy moms to shop for their little ones.

There’s a complete assortment of baby items highlighted by categories – from feeding essentials to nursery furniture and carriers, from beddings and apparel to toys, from bathing accessories, toiletries, to diapers, safety gadgets and educational media for the enhancement of baby’s mental and physical development.

It’s fun, fun, fun for your little ones at Baby Company.

Brand signages were set for each of the merchandise categories to make it clear for the shopper to find exactly what they are looking for. The presence of simple architectural elements such as colored cubes and tables were used to add fun and highlight to the featured items.

Baby photo graphics were also used to compliment the overall design concept and strengthen the merchandise category.

Baby Company offers a wide range of products from fashion apparels, personal care, toys, nursery furniture to home safety and travel accessories. Sourced from world-class brands, our products include Philips Avent, Graco, Disney, Maclaren, Pigeon, Chicco, Dr. Brown’s, Tommee Tippee, Safety 1st, Lamaze and Fisher-Price. In-house brands: Lulu, Baby Clean, BabyCo, Picolo, Ollin and PlaySmart also form a major part of the product mix.

The parent-favorite store “was born” on September 1991 when the Infant’s Accessories and Furniture section in SM Department Store became a corporate entity under the name Nursery Care Corporation also known as Baby Company.  Primarily engaged in and carries on the business of trading all kinds of baby products. Since then, Baby Company has expanded and continues to open branches inside all SM Department Stores. Baby Company also opened stand-alone specialty stores in Rockwell Powerplant Mall in December 2000. Baby Company lives by the its thrust of providing customers easy and convenient shopping for quality newborn and infant’s needs at reasonable prices.

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