Bulacan-based cigarette manufacturer Mighty Corporation or Mighty Corp has given farmers in the Ilocos Region and Cagayan Valley a reason to celebrate after an assurance of brisk sale of tobacco leaves this year following a bumper crop.
Mighty Corp Executive Vice President and spokesperson Oscar Barrientos announced that the company is increasing its order of tobacco leaves amid reports that the company’s share of the domestic market has dramatically risen from five percent last year to 20 percent in 2013.
Barrientos said, “We have earned our fair share of the market by making quality but affordable cigarettes that were smartly packaged, creatively and ingenuously sold to the mass market. That is the secret of our success in breaking the cigarette monopoly in this country and were mighty proud of our modest success coming from a home-grown and Filipino-owned cigarette company.”
He also pointed out that with a bigger share of Mighty Corp, a company owned by the Wongchuking family, in the market today, the company is giving the tobacco farmers a fair shake of our success by offering competitive prices to their crops.
Barrientos stressed that over the years, Mighty Corp has consistently championed the cause of the local tobacco farmers by buying a larger share of the low-grade tobacco leaves at a good prices. They even bought even the low-priced tobacco leaves last year.
Industry observers analyzed that that the domestic market for cigarettes became a virtual monopoly with over 90 percent of the market share when international tobacco giant Philip Morris acquired majority ownership of its lone competitor, Fortune Tobacco four years ago.