1st Trends and Perspectives Summit


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Do you want to know how to approach the human resource management function from a marketing perspective? How about deepen your understanding of your target clientele and market segments as they apply in different HR areas: from talent acquisition to employee engagement?

The People Management Association of the Philippines (PMAP), the premier organization of People Managers and HR Practitioners in the country today, will show you how to harness your employment brand as a key buy-in for organization change and business transformation as it holds the 1st Trends and Perspectives Summit: HR + Marketing = Increased Business Performance March 25, 2014 (9:00am to 5:00pm) at the Grand Ballroom of New World Hotel, Makati City.

This Summit offers a rare venue for HR practitioners to learn key concepts from marketing and apply them in the rollout of people plans and programs. A special session on how business and people managers could best approach ASEAN integration in 2015 will also be presented.

Seasoned executives from both the human resource management and marketing disciplines will offer insights on 7 topics:  (1) Ms. Len Pozon, Vice-President for Marketing Services and Communications of Pioneer Life, Inc. will talk about The HR-Marketing Link: Overview; (2)
Mr. Dhritiman Chakrabarti, Regional Practice Leader of Rewards, Asia Pacific, and the Segment Leader of Talent and Rewards, ASEAN of Towers Watson and Mr. Patrick Marquina, Director of the Talent and Rewards of Towers Watson Philippines will tackle Positioning your Organization through Competitive Reward System; (3) Ms. Marife Zamora, Managing Director for Asia Pacific, Europe, Middle East, and Africa of Convergys Corporation will share her expertise on Building Organizational Brand to Acquire High Caliber Talents; (4) Mr. Mark Galutera, Managing Director of DSM Manila LLC will speak about Developing Culture and Internal Brand Building through Innovative Learning and Development; (5)  Atty Josephus B. Jimenez, FPM, 2014 PMAP President and Former Undersecretary, Department of Labor and Employment will enlighten us about the ASEAN Integration 2015: The Emerging Risks and Threats from ASEAN Integration and how to cope with them; and (6) Mr. Enrique V. Abadesco, DPM, 2008 PMAP President and current President of the Philippine Society of Fellows in People Manager will reveal Emerging Opportunities for Competent HR Practitioners.

The seventh learning session on Perspectives of Marketing Executives on Current HR Trends
will be discussed by a panel composed of Ms. Yayu E. Javier, President of the Philippine Marketing Association and President and Chief Operating Officer of Avanza, Inc.; Mr. Butch Jimenez, Head of Retail Business Group, PLDT; Mr. Jun Gesmundo, Jr., Professional Lecturer of De La Salle University; Mr. Mark O. Go, DPM, 2007 PMAP President and Founder and President of Berkley School; and Mr. Barbie L. Atienza, DPM, 1998 PMAP President and current Head of the External Affairs and integrated Marketing Communication Group, Manila Bulletin who will act as the moderator.

Sign up now and avail of the PMAP promo of Php 4,000 (PMAP Member) and Php 5,000 (Non-Members).  Reserve 5 seats and get one for free! For more details, please contact PMAP at 726-1532 loc. 304 and look for Mr. Hoxton Anapen email hoxton.anapen@pmap.org.ph.

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