Celebrate life, celebrate with Goya



People of every race, culture, nation, religion, political belief, socio-economic status believe that special times should always be worthy of celebrating.

But there are also times when we simply stop, look back and celebrate life’s little accomplishments in an easy and unpretentious way, where we simple reassure ourselves that everything we are doing is fine. We don’t need a holiday to celebrate our lives’ joys, no matter how small or big they may be.

And Goya, the nation’s preferred chocolate brand, shows the way in celebrating life’s simple pleasures and events as it holds today “Celebrate Everyday with Goya,” an evening that promises to be uncomplicated yet fun-filled, and where everyone can enjoy their daily accomplishments in the company of friends and colleagues and of course, taste the delicious chocolate-y treats that Goya prepared just for them.

“Every day we work tirelessly for our family and loved ones and whenever we accomplish something, it is but fitting to celebrate it in our own way, whether alone or with friends. Celebrating our life’s events helps make us more positive and therefore allows us to be even more motivated to continue and pursue our objectives and dreams,” explains Goya General Manager Josenilo Chincuanco.

Chincuanco explains that the road for Goya was not easy and it took a lot of effort from both management and workers to bring Goya back to where it once was, in a level where it can effectively compete with other more established brands already in the market.

Which is why, he said, that the “Celebrate Everyday with Goya” event is the company’s own way of thanking its supporters and the media for continuing to patronize Goya and recognizing the efforts to uplift Goya’s potential to even greater heights and be able to go head-to-head with competitors in terms of taste but at a wallet-friendly price level.

“With Goya, we now make delicious, world-class and premium-quality chocolates that are within their reach. They don’t have to spend more or wait for their relatives’ ‘padala’ or ‘pasalubong’ to enjoy delectable chocolates. It’s now available right here in our country, the finest chocolate at a price they all can afford. That alone is worthy enough to celebrate,” he relates.

The “Celebrate Everyday with Goya” event was a fun-filled one, promises Chincuanco, and features lots of games, fun, prizes and surprises that guests, especially from the media, can truly enjoy after a hard day’s work covering important events and writing their stories.

Kim Chui 123

The event also marked the special appearance of Goya’s celebrity brand ambassador, actress and TV host Kim Chiu, who  actively participate in all the games and other activities that are already lined up for this momentous occasion.

Chincuanco also recognizes the fact that Kim Chiu was very much instrumental in elevating the awareness level on Goya, particularly among the younger set who may have not known that there is a fully homegrown chocolate brand that is as tasty as the other imported brands but not as expensive.

“Credit goes also to Kim Chiu for tirelessly helping us in promoting Goya as part of everyone’s lives. Her association with Goya was a big plus factor in increasing awareness about Goya. Our chocolate products, in particular the Goya chocolate bar, is the most preferred chocolate bar in the market. A big thank you to Kim for helping us” Chincuanco relates.

But there is one more thing that Chincuanco dreams of, and it involves hoping that as Filipinos remember to celebrate life in any way they can, in those celebrations, more Pinoys could always make Goya a part of it.

“We strive to become better every day and we hope that in Filipinos’ celebrations, holiday or not, they could make Goya a significant part of their celebration,” he adds.

Goya now offers wide-array of products from chocolates bars, to dragees, chocolate covered-pretzel twists, chocolate wafers and even chocolate spreads.  All manufactured using Swiss chocolate-making technology.

For certified chocolate aficionados out there, visit the Goya Chocoholics Facebook fan page at http://www.facebook.com/GoyaChocoholics.

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