A true idol in any kitchen: The first Cusina Idol

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Mark Justin Lee -a Copy
Cusina Idol Mark Justin Lee holding his winnings with the panel of judges

The country’s very first-ever “Cusina Idol” cooked his way to the top and took home the grand prize worth a total of Php500,000.

Banking on his culinary skill and talent in the kitchen, Mark Justin Lee, bested six other competitors in the most exciting culinary competition to date, and earned him the honor and prestige as the very first “Cusina Idol” champion and a true kitchen idol.

A total of 10 finalists was scheduled to battle it out in the cook off this afternoon at the GalaStars Culinary Studio of renowned Chef Sylvia Reynoso Gala in Pasig City but only seven of them came to the venue to take on the challenges. Each finalist cooked one chicken and one seafood dish that they prepared on site and was given one hour to cook and present their dish to the judges. The finalists were also required to use Melawares, Perfect Dining, Bestware, Urban Kitchen, Rosseto and Loveramics products in the final plating of their dish.

Prior to selection, the finalists all went through a rigorous screening process after a single receipt purchase of P500.00 worth of Melawares, Bestware, Perfect Dining, Urban Kitchen, Rosseto, Loveramics and Sodastream, or a combination of said brands. They then received and filled out a contest registration form and answered a few questions as to why they should be the next “Cusina Idol.”

The panel of judges was composed of distinguished culinary masters and personalities in the industry, namely, Chef Ernest Reynoso Gala, Chef Sylvia Reynoso Gala, Chef Jill Sandique, Chef Danny Dela Cuesta, Vice President for Sales and Marketing of Superb Catch, Inc., (SeaKing), Jennifer Uy, Vice President-Advertising Sales of Business Mirror Group of Publications, Marvin Estigoy and beauty queen

The first “Cusina Idol” champion took homet a total of P500,000 worth of kitchen showcase from Melawares, Bestware, Urban Kitchen, Perfect Dining, Urban Kitchen and Sodastream and will also be featured in a magazine and in the country’s top newspapers.

“We are quite excited with the holding of the ‘Cusina Idol’ cook off because this gave the finalists a chance to showcase their talents and skills when it comes to cooking, which can be a great asset in achieving their goals and charting their future careers in the culinary sector. It was also a chance for us and the public to witness our customers’ brand of culinary talent. Who knows? The next best and brightest star in the culinary world may come from these guys,” explains Charmaine Chua, General Manager of CDC Manufacturing Corporation, makers of popular tablewares brand Melawares and other quality tableware since 1969.

Sponsors of “Cusina Idol” organizer include Superb Catch, Inc., makers of the “Sea King” brand of seafood products, appliance brand Westinghouse, Uni-Fab Metal Industries, Inc. for the cook ranges, San Miguel Pure Foods Culinary Center and Magnolia, Business Mirror Group of Publications as media partner and GalaStars Culinary, which serves as official competition venue.

From a company that sourced its products through importation, CDC Manufacturing Corporation now carries 4 brands, namely, Melawares, the classic brand that carries high-quality melamine tableware products, Bestware, its affordable line of tableware products, Urban Kitchen, the company’s modern brand that carries food service products outside of melamine tableware, and Perfect Dining, the company’s exclusive brand for the SM chain that carries high-end melamine products, on top of being the leading manufacturer of customized dinnerware for Quick Service Restaurants serving the biggest names in the food industry.

For more about Melawares, visit www.melawares.com.

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