Lending a hand to Habitat for Humanity


SM Cinema’s e-PLUS card, your most convenient access to the movies, has sealed a partnership with Habitat for Humanity Philippines last month at the Premier Café of the Mall of Asia Arena. For every purchase of an e-PLUS Gift Card worth P300.00, part of the proceeds will go to Habitat for Humanity Philippines’ Ayos Bahay Challenge, a pro-active disaster response and risk mitigation program of Habitat that targets to distribute shelter repair kits and home improvement kits to disaster-prone areas in the country. The SM Cinema e -PLUS Gift Cards are available at all SM Cinema e-PLUS booths nationwide.

In the photo are (left to right): Ms. Joanne Pacho, Social Investments and Endowment Officer of Habitat for Humanity Philippines, Ms. Koleen Davila-Palaganas, Marketing & Communications Director of Habitat for Humanity Philippines, Mr. Edgar C. Tejerero, Senior Vice-President of West Avenue Theatres Corporation (WATC), the managing arm of SM Cinema and Ms. Sahara Garnica, Asst. Vice President for Corporate Marketing of WATC.

To know the step-by-step process of getting an e-PLUS card, just click HERE.
SM CinemaSM Cinema is the country’s leading exhibitor—boasting 246 cinemas and 5 IMAX Theatres in 45 branches nationwide. SM Cinema continues to expand and lead the country’s development in cinema technology.

SM Cinema’s e-PLUS (Entertainment, Privileges, Lifestyle, Upgrades and Surprises) card to make your movie-watching more convenient, rewarding and fun. On top of the reward point scheme, e-PLUS is loaded with VIP privileges, special promos like a 50 percent discount on select movies, seasonal offers, quarterly raffles and invites to exclusive events. e-PLUS members can also avail promos and discounts from partner merchants. The e-Plus starter kit comes with your personalized e-Plus card, free movies, snacks and a premium item.

To know more about the company, visit SM Cinema’s website at www.smcinema.com. You may also like SM Cinema on Facebook (facebook.com/smcinema) and follow them on Twitter (twitter.com/sm_cinema). To connect with IMAX on Facebook, follow facebook.com/imaxsmcinema and like them on Twitter.com/imax_smcinema.

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