and Mr. Earl Jayona, Senior Marketing Manager of Eye Mo Philippines unveils Eye Mo COOL Red Eyes during the product launch at Novotel Manila in Quezon city today.
Eye Mo, the Philippines’ leading eye drop brand with over 80 years of heritage, has officially unveiled its latest product innovation, Eye Mo COOL Red Eyes, designed to provide enhanced relief for red eyes with a refreshing cooling sensation.
Developed with the Filipino lifestyle in mind, the new variant builds on the brand’s long-standing reputation for effective eye care. With the country’s hot and humid climate, Eye Mo recognized the growing demand for products that offer not only relief but also a cooling effect to help consumers cope with daily environmental stress.
Eye Mo COOL Red Eyes aims to go beyond standard eye drop solutions by delivering a revitalizing experience, combining trusted red eye relief with a cooling sensation that refreshes and soothes tired eyes—particularly beneficial for individuals navigating long, demanding days under tropical conditions.
To mark the launch, the brand has rolled out its latest campaign, “REFRESH and RECHARGE your eyes with Eye Mo COOL! #COOLngEyeMo,” which highlights the product’s cooling benefits while encouraging Filipinos to stay refreshed and energized.
The official launch event took place at Novotel Manila Araneta City, gathering key stakeholders and media representatives to witness the introduction of the newest addition to the Eye Mo product line.
“For eight decades, Eye Mo has been a staple in every Filipino household, providing safe and effective eye care,” said Mr. Weitarsa Hendarto, Director of PT Combiphar. “With the introduction of Eye Mo COOL Red Eyes, we are evolving our legacy. We are offering a product that not only relieves red and irritated eyes but also provides a uniquely refreshing experience perfectly tailored for the Philippines’ hot and humid climate,” he added.
Earl Jayona, Senior Marketing Manager of Eye Mo Philippines, shared, “Every Filipino loves a good cooling sensation, especially given our year-round tropical weather. The ‘REFRESH and RECHARGE your eyes with Eye Mo
COOL! #COOLngEyeMo’ campaign is all about giving our hardworking consumers the instant, icy boost they need to keep their eyes clear and their days going strong.”
Eye Mo is bringing the campaign to life with Dustin Yu, a fast-rising actor, a proud user and the face of Eye Mo COOL, through the “Iced Eyes Bebeh” activation. This initiative highlights the cooling sensation of Eye Mo COOL Red Eyes by inviting consumers to join a fun challenge where they dip their face into a bowl of ice.
“With my daily activities, including long taping hours and time spent under the outdoor sun, my eyes easily get irritated. When my eyes turn red, I can’t continue shooting. I always bring Eye Mo with me, and now with Eye Mo COOL Red Eyes, I get that refreshing and recharging feeling that helps me reset and stay in a positive vibe,” Dustin shared.
Weitarsa also highlighted the company’s commitment to continuous innovation: “At Combiphar, we are driven by the purpose of improving quality of life. For 55 years, Combiphar has continuously evolved to deliver healthcare solutions that meet the changing needs of consumers. Eye Mo COOL Red Eyes represents our ongoing commitment to bring innovation to enter in the new segment, the cool eye drop segment that are relevant to today’s lifestyle, providing immediate relief while supporting long term eye health, Championing a healthy tomorrow.”
With Eye Mo COOL Red Eyes, the brand reinforces its leadership by delivering an innovative solution that meets the evolving needs of Filipino consumers, making eye wellness an essential part of everyday self-care. Now available in drugstores and pharmacies nationwide, Eye Mo COOL Red Eyes invites everyone to experience a cooler way to care for their eyes.
For more information about Eye Mo Cool and the “REFRESH and RECHARGE your eyes with Eye Mo COOL! #COOLngEyeMo” campaign, please follow Eye Mo Philippines official social media channels (Tiktok: EyeMoPh; Facebook: Eye Mo; Instagram: eyemophofficial; YouTube: Eye Mo Ph).
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