Ginebra San Miguel kicks off ‘Gin Bar Crawl’ challenge to lead World Gin Day celebration in PH


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The celebration of the World Gin Day (WGD) in the Philippines was a grand success with Ginebra San Miguel Inc. (GSMl), the maker of the world’s no. 1 selling gin, leading the way!

In true Ginebra fashion, the festivities, is consists of month-long activities, highlighted by a media launch last night at the Makati Diamond Residence to kick off the nationwide Gin Bar Crawl challenge that officially starts today.


Held every second Saturday of June, WGD was first celebrated on June 13, 2009, in
Birmingham, England. GSMl led the first WGD celebration in the ASia PaciiC region in
2014, coinciding with the 180th anniversary of its flagship brand, Ginebra San Miguel.
Since then, the WGD celebration in the Philippines has become a much-awaited,
month-long event for gin enthusiasts.


On June 10, four of the country’s top professional mixologists will take centerstage to
Craft one-of-a-kind cocktails based on GSMI’s gin products. It promises to be an
unforgettable gin experience, stirring up the senses.

GIN BAR CRAWL
People who are trooping back to the bars after a long hiatus are in for an exciting and
unique experience with the Gin Bar Crawl challenge. Gin lovers are invited to try five
specially-concocted signature drinks made with GSMI gin products (Ginebra San
Miguel, GSM Blue, GSM Premium Gin, and 1834 Premium Distilled Gin) or buy a GSMI
featured product at any of the 30 partner establishments nationwide on June 11, 17, 18,
24, and 25 from 6 p.m. to 12 midnight.

Participants will be given a Gin Passport with five sticker slots. All they need to do is buy
the five different signature WGD cocktails from the partner bars and have their Gin
Passports stamped with five Corresponding stickers. One drink is equivalent to one
sticker. Those who complete five stickers will receive a WGD Finisher Pack, consisting
of three GSMI products, and a finisher T-shirt.

GIN IS IN: COOL, CLEAR, AND VERSATILE

The gin-drinking culture is very much alive in many countries, especially in Europe. Gin
has been around since the 17th century but it has remained popular, hip, and loved by
many to this day. The enduring fame of the dink can be attributed to its cool vibe.

The rise of the craft gin movement has also spurred a collection of unique blends that
everyone—- especially the young, can enjoy. Gin’s clear, pure quality is derived from a
rigorous distillation process that brings out its best flavors. Gin is als0 an ideal drink for
its versatility, as it can be enjoyed straight or mixed with other ingredients in a cocktail.
With an abundance of flavors and accessibility, gin continues to be an all-time favorite
among spirits.

In the Philippines, gin is synonymous with brand Ginebra San Miguel. It is the country’s
pioneering gin and the oldest consumer brand still in the market today.

The brand, already an award Winner as early as the late 1900s, was originally a drink for the wealthy-popular among both peninsulares and insulares. To this day, Ginebra San Miguel continues its legacy of excellence. Its white spirits line has been a consistent Gold Quality Label awardee of the Monde Selection International Quality Institute.

Reaping accolades both locally and internationally, Ginebra San Miguel is the epitome
of excellence. Every bottle of Ginebra San Miguel goes through a stringent production
process to ensure optimal quality. As a testament to the strength of its brand name,
variants such as GSM Blue, GSM Blue Flavors, and Ginebra San Miguel Premium Gin,
have been introduced to cater to different market segments.


NEW INNOVATIONS
GSMI continues to innovate and cater to the varied tastes of its different markets.

Among its latest creations is the 1834 Premium Distilled Gin. Infused with classic juniper
berries, and unique Philippine botanicals such as Sampaguita and Calamansi, 1834
appeals to sophisticated tastes.

Another exciting new product from the GSM Blue Flavors is the GSM Blue
Cosmopolitan. This new flavor is a mix of sweet and tangy notes from Cranberries and
Lime. Patrons of the GSM Premium Gin will also have a more exquisite experience with
its new look and enhanced flavor of natural ingredients such as juniper berries,
botanical essences, and citrus flavors.

GSMI also previously released the Ginebra San Miguel Hari, a 1-liter version of the
flagship brand, Ginebra San Miguel that is designed for group drinking. Packaged in a
Frasco or Kwatro Kantos, the Hari is the perfect size for a barkada or family of bigger
four to five. The Ginebra San Miguel Hari also bears the Ginebra San Miguel label with
the iconic St. Michael logo made by National Artist Fernando Amorsolo.

Through our World Gin Day activities, we hope that more Filipinos will gain a deeper
appreciation of gin and enjoy a unique gin-drinking experience made more special Dy
GSMI’s world-class products,” said GSMI Marketing Manager Ron Molina

Apart from the Gin Bar Crawl challenge, other WGD activities include online videos on
the gin attributes and gin-drinking experience as well as pocket events on June 11 in
Baguio, Naga, Cebu, and Davao to drum up the celebration.

Here is the list of partner bars and restaurants for the Gin Crawl challenge:

BAGUIO – Cowboy Town, One Piece Nat, Moeging, Yankees and Tavern Rose

NAGA – Bora Hut, Hive and Seek, El Gabino’s, Momotz and Gabi’s Diner

RIZAL and MARIKINA – Upper Level, Hipper’s Antipolo, Hipper’s Marikina, Barkada Treats and Padi’s Point Antipolo

CEBU – Southscape, Kwikspar 1, Kwikspar 2, Werpa and Plaza ni George

DAVAO – Base Camp, Chick and Chill, Whatever, Dox and Emok’s.


GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin according to
leading global drinks journal Drinks International. GSMI’s other quality distilled spirits
include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin
Pomelo, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov
Vodka, Anejo Gold Rum, Primera Light Brandy, and the Philppines no. 1 Chinese wine
Vino Kulafu.


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