One of the world’s most iconic and recognized consumer brands globally—Pepsi is partnering with one of the hottest local streetwear brands in the country—BUM for a limited edition of merchandise and is dubbed as the ‘#BUMxPepsi Capsule Collection’.
It will be the first-ever for this global brand to tie up with a retail clothing line to expand its territories by having t-shirts, hoodies, jogger pants, shorts, caps, shorts and bags that bear with both brands’ identifiable elements like the colors red, white and blue. Its designs are inspired from the vintage and Retro look of Pepsi.
“The BUMxPepsi collaboration promises to be a beautiful collision of adventurous creations that would surely suit the discriminating taste of today’s generation. The capsule collection will reflect BUM’s core silhouettes and trendy looks with Pepsi youthful appeal.
“It will be available today in all our boutiques and leading department stores nationwide,” says Nathan Luke Atienza, BUM’s VP for Marketing and Finance.
Back in the 80’s, the global brand has its tagline line ‘The Choice of a New Generation’, this very well fit the taste of the millennials and they embrace the fast-paced, changing times, which is very evident in technological advancement like social media.
Fashion has also been influenced by how these generations behave in society these days especially when it comes to idealism, individuality and living life to the fullest.
During the event, fashion and entertainment personalities came to grace the momentous event; the likes of BUM youth endorsers—Bianca Umali; Miguel Tanfelix; Jazz Ocampo; Joshua Camacho Bulot, Bryan Doronila del Rosario, Kim Lawrenz Ordonio of JBK Band; Janeena Chan, a TV presenter, online influencer, lifestyle blogger and host of Chinoy TV on ANC (ABS-CBN News Channel); DJ Jhaiho of MOR 101.9; and Kapamilya star—Andrea Brillantes.
This #BUMxPepsi collaboration would run for a short period of time. 6 months to be exact. It is perceived as a co-branding so you can still find the vibe of BUM in every aspect of the collection
In the meantime, check out more about the ‘BUMxPepsi’ collaborative collection via Instagram post (https://www.instagram.com/p/BiNSn53l9Mv) as well as some teasers on @officialbumph.