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#BUMBLACKBOOK: The Fashion Guide to BUMMERZ Jun04

#BUMBLACKBOOK: The F...

Apart from Alexa Ilacad as the latest addition to the roster of talented, teenage brand ambassadors, BUM is thrilled to announce the availability of #BUMBLACKBOOK, which will be part of the #BUMBLACK2SCHOOL campaign in June 2015. The #BUMBLACKBOOK comes in both handy-style and hard-bound; as...

BUM’s Black Summer Collection: An Alternative Inspiration Mar02

BUM’s Black Summer C...

After BUM’s successful campaign on “Unleash Your RealiTee”, comes another unconventional attempt to provide an alternative inspiration for today’s youth in clothing—the Black Summer Collection.   Contrary to the usual choice of hues for tropical summer setting—floral designs,...