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Lights, Camera, Part...

Have you ever imagined having an exclusive event at the cinema with your movie of choice playing? Look no further as SM Cinema brings you Event Cinema, a venue for special parties that make unforgettable moments come to life. Event Cinema is located at SM Mall of Asia. It is equipped with a...

Lending a hand to Ha...

SM Cinema’s e-PLUS card, your most convenient access to the movies, has sealed a partnership with Habitat for Humanity Philippines last month at the Premier Café of the Mall of Asia Arena. For every purchase of an e-PLUS Gift Card worth P300.00, part of the proceeds will go to Habitat for...