One of the world’s most iconic and recognized consumer brands globally—Pepsi is partnering with one of the hottest local streetwear brands in the country—BUM for a limited edition of merchandise and is dubbed as the ‘#BUMxPepsi Capsule Collection’. It will be the first-ever for this...

Apart from Alexa Ilacad as the latest addition to the roster of talented, teenage brand ambassadors, BUM is thrilled to announce the availability of #BUMBLACKBOOK, which will be part of the #BUMBLACK2SCHOOL campaign in June 2015. The #BUMBLACKBOOK comes in both handy-style and hard-bound; as...

After BUM’s successful campaign on “Unleash Your RealiTee”, comes another unconventional attempt to provide an alternative inspiration for today’s youth in clothing—the Black Summer Collection.   Contrary to the usual choice of hues for tropical summer setting—floral designs,...

Today, BUM Equipment will unveil its launching of G.I. (Girl It’s) Jane collection named after one of its youth brand ambassador Jane Oineza, who is fresh from her successful third finish in a recently concluded Pinoy Big Brother All In Edition, a hit reality show of ABS-CBN Channel...

Going back to school doesn’t have to be a stressful tale or a sad story of summer’s ending. It doesn’t have to be boring either. Make going back to school an exciting one! Dress up and express yourself with BUM Univarsitee. BUM’s back-to-school campaign “BUM Univarsitee”...