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Meet the first-ever Forever 21 PH brand ambassadors Apr24

Meet the first-ever ...

Global clothing brand Forever 21 launched its new campaign at the SM Megamall Fashion last April 21 and one of the big announcements was the presentation of its first-ever Philippine brand ambassadors through the Summer 2018 collection. The #WeAreForever21 campaign is a celebration of...

#BUMBLACKBOOK: The Fashion Guide to BUMMERZ Jun04

#BUMBLACKBOOK: The F...

Apart from Alexa Ilacad as the latest addition to the roster of talented, teenage brand ambassadors, BUM is thrilled to announce the availability of #BUMBLACKBOOK, which will be part of the #BUMBLACK2SCHOOL campaign in June 2015. The #BUMBLACKBOOK comes in both handy-style and hard-bound; as...

Uniqlo PH celebrates 3rd Anniversary May29

Uniqlo PH celebrates...

UNIQLO clothes are simple, made better–highly finished elements of style in clothes that suit your values wherever you live. This unique concept of clothes sets the brand apart from apparel companies whose sole purpose is the pursuit of fashion trends. UNIQLO is the leading apparel brand in...

BUM’s Black Summer Collection: An Alternative Inspiration Mar02

BUM’s Black Summer C...

After BUM’s successful campaign on “Unleash Your RealiTee”, comes another unconventional attempt to provide an alternative inspiration for today’s youth in clothing—the Black Summer Collection.   Contrary to the usual choice of hues for tropical summer setting—floral designs,...

PILIPINAS MEN’S FASHION WEEK Cycle 6 Spring/Summer 2015 Jan22

PILIPINAS MEN’...

The first major fashion event of 2015 here in hte Philippines will be staged this January. Now at its new home and official venue partner, on January 24-25, 2015 Pilipinas Men’s Fashion Week (PMFW) will hold its 6th Cycle at 2md Level Atrium, The Podiom. In this cycle, 21 established...

SM Kids’ Fashion Wide-Ranging Holiday Collection Nov22

SM Kids’ Fashion Wid...

The Christmas season is in full swing— holiday tunes are heard everywhere, wish lists are getting longer and everyone is in the mood of giving gifts to friends and loved ones. For parents, on top of the priority list is their kids. The good news is SM Department Store got all what your...