Fulfilling Unbreakable Commitment to refresh the Philippines and make a difference


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Coca-Cola Beverages Philippines, Inc. Chief Information Officer Winnie Talosig-Rebancos

Businesses across several industries have been weathering the effects of lockdowns and restrictions brought about by the COVID-19 pandemic, which have impeded operations and the smooth delivery of services. These restrictions have greatly affected how enterprises—spanning small-scale businesses and huge corporations—will operate to fulfill their commitment to their customers.  

For Coca-Cola Beverages Philippines, Inc. (CCBPI)—the bottling arm of Coca-Cola in the country—the challenges prompted by the pandemic only intensified and accelerated the company’s mission of refreshing the Philippines and making a difference. With this resolve, CCBPI has been pivoting and continuously fine-tuning its strategies to be more responsive to the needs of its own people and its customers.   

The company worked to support its employees, associates, and communities during the height of the restrictions. CCBPI equipped employees with the technology to aid an easy transition to the work-from-home setup and to ensure that their workflow will not be affected by the new working arrangement.  

CCBPI also upheld its services to the community through its products, even amid mobility restrictions that impeded deliveries in several areas. The company collaborated with local government units for the smooth transportation of their products to cities under lockdown.  

It is essential for CCBPI to find reliable partners it can turn to as it pursues efforts to serve Filipinos. PLDT Enterprise has been a dependable partner of CCBPI for technological solutions that empower the business to stay resilient amid these extraordinary times.  

PLDT Enterprise has delivered connectivity solutions to support the workflow of employees and facilitate the operations of Coca-Cola Beverages Philippines, Inc. Through PLDT Enterprise’s digital solutions, CCBPI was assured that every employee would stay connected wherever they were, seamlessly bridging the distance created by physical restrictions. 

For CCBPI, innovation is a key driver for growth. The company continues to adopt relevant digital tools into the organization’s protocols to ensure a digitally enabled business. It also aims to boost its employees’ digital dexterity, wherein every personnel could maximize the digital solutions available to them.  


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