A Close Shave without Redness: The Gillette Mach 3 Turbo Shaving Challenge

Droves of men from all over the metro dropped by on one of the most surprising challenges in the Eastwood City Mall last January 25. A lot of them were astonished to find themselves among the men who, according to a global survey, were shaving the wrong way.  Gillette Mach 3 Turbo educated men on the finer points of a close shave, and how they can improve their current regimen.

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Tony Toni, Sam YG, and Slick Rick of Boys Night Out

Studies conducted with 7000 men from all around the world showed how improper shaving with a disposable razor causes redness, and subsequently, reduced confidence. Through the challenge, representatives of Gillette Mach 3 Turbo demonstrated how to best shave their facial hair. This was further reinforced by the assistance and antics of Tony Toni, Sam YG, and Slick Rick of Boys Night Out, who showed how a smooth shave can lead to smoother moves and amp up their game. As with the rest of the world, it was found that post shaving redness is also a common problem with Filipinos, who reported satisfaction with their current shaving regimen. Much to their chagrin, men were made to shed their longstanding shaving practice and the misconception that redness is an unavoidable consequence of a close shave. They found that there is an easy solution to redness and irritation that is the Gillette Mach 3 Turbo.

Men who tried the challenge found that their usual regimen, which is to use disposable razors, led to an uncomfortable and rough shaving experience on one side of their face. With hair being pulled instead of being cut properly, this led to the parallel of the shave with uncomfortable and rough skin afterwards. Later, they tried the recommended shaving regimen utilizing the Gillette Mach 3 Turbo on the other side of their face and immediately felt the difference with a smooth, even and close shave. The distinction was also very visible with smoother skin.

The new and improved Gillette Mach 3 Turbo proves to be an antithesis to their old thinking and the perfect solution to their current dilemma. Gillette MACH3 Turbo has advanced triple-blade technology and an enhanced Lubrastrip with Aloe Vera. The Enhanced Lubrastrip has an improved formula that slowly releases lubricants during the shave for a longer lasting glide. The nano thin blades are individually spring-mounted to automatically adjust and respond to the curves of the face and skin; these are also aligned progressively to provide an efficient shave by allowing the blades to shave gradually closer in a single stroke. Expanded Micro fins gently set up the hair so that the three blades can shave more effectively with incredible comfort. The Front Pivoting Head, meanwhile, improves the overall performance, closeness and smoothness of the shave. All these ensure the closest shave possible with lesser chances for irritation and redness

P&G Philippines’ Chief Marketing Officer – Mr. Ramachandra Golikere

P&G Philippines’ Chief Marketing Officer – Mr. Ramachandra Golikere

“Filipinos are more aware of design and technology nowadays and how these are vital in their lives, they are also now more conscious about these can play a big part in grooming. Gillette Mach 3 Turbo ensures that Filipinos are more confident about their appearance, so they can look and actually be more confident every day. The new Gillette Mach 3 Turbo delivers an exceptionally closer shave with less irritation, even on the most sensitive areas of the face – including the neck and jaw line and contour of the face. The technology reduces irritation and guarantees up to zero redness, thereby making the Filipino more at ease, and capable to tackle whatever challenge come their way,” says,  P&G Philippines’ Chief Marketing Officer – Mr. Ramachandra Golikere.

Those who tried and tested the new Gillette Mach 3 Turbo during the shaving challenge were awed by the results. They were made aware of the huge difference from their usual shaving regimen, and have since committed themselves to less redness and irritation. Gillette has been at the cutting edge of blade and razor technology for more than 100 years, resulting in a deep understanding of men`s shaving needs, the science behind shaving, and the impact of shaving on men`s skin, Your needs define the design of the new Gillette Mach 3 Turbo, and Gillette makes a big promise on this product, “Zero Redness. Money back guaranteed”. Try the Gillette Mach 3 Turbo for yourself and see a world of difference.

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