Unconventional, fun and truly original, accessories brand Italia Independent’s partnership with adidas is a complementary one. Eccentric entrepreneur Lapo Elkann dug his way through adidas’ vast archive – as well as his own – to take inspiration for two ZX Flux packs: the Italia Independent print pack and the Italia Independent NPS pack.
Not afraid to experiment, the print pack is the bolder of the two. Four shoes are represented, as the Italian brand plays with the integration of iconic patterns to create brand new ones. Animal print merges with the rave-inspired rainbow upper, pulled together with a bright pink heel cage and midsole; an eye-catching zebra print pays homage to Lapo’s heritage with Italian flag colours used on the 3-Stripes mark, re-ordered for an extra twist; and classic camo colours are presented in a dog’s tooth pattern in two colourways, khaki tonals, and blue and black. The satin-like upper on each shoe enhances the prints, whilst the TPU 3-Stripes mark and translucent outersole bring a technical feel.
The second pack is more subdued, but detail is just as important for the ZX Flux Italia Independent NPS pack. Coming in two colourways of navy and grey, the upper is made from a Ballistic woven fabric, inspired by carbon fiber commonly used in luxury cars, yachts and aircraft. The fitted Neoprene sockliner features some of Italia Independent’s prints in subtle tones, again using the camouflage and dog’s tooth pattern. A translucent sole exposes more of the pattern and showcases adidas’ Torsion technology, whilst the heel cage is delivered in a unique execution using alutex, echoeing the distinctive weave of the upper.
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adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.