Committed to developing higher-quality sleep to consumers around the world to Living Life Fully Charged™, Simmons is now in even closer proximity to affluent residents as the brand makes its expansion in the Philippines market. Working with its new dealer, Uratex, Simmons launched its concept store, Simmons Studio in San Juan, Philippines. Located at the Ronac Art Center, the concept store showcases Simmons Beautyrest Series, along with Simmons bedding accessories.
Unveiling Simmons through the Refresh | Recharge launch is sure to turn heads as it aims to bring its philosophy of a good sleep, through the importance of a good mattress, to affluent consumers in Philippines. Mr Aloysius Chew, Regional General Manager of Simmons (SEA) Pte Ltd said, “As a firm believer that the mattress one sleeps on makes a difference in the individual’s wellness, Simmons is committed to developing superior mattresses and thus help consumers attain a better quality of sleep to live life fully charged. With our additional presence in San Juan, we intend to provide the people with a chance to truly indulge in their beauty rest, and consequently improving their health.”
With over 140 years of history in delivering quality sleep and mattress, Simmons is the forerunner in technological innovations which includes the individually wrapped Pocketed Coil mattress with its legendary Do-Not-Disturb® benefit. It delivers unsurpassed support, maximum conformability and greatly minimizes motion transfer, allowing for an uninterrupted night’s rest between two sleeping partners.
Further establishing the brand’s presence as the world’s leading premium mattress brand, Simmons is the preferred hospitality bedding choice amongst the top hoteliers. Prestigious hoteliers around the world such as Shangri-La Group and Starwood Group select Simmons as they trust only the top name in sleep to provide their discerning guests the premium rest they deserve.
“We are glad to be associated with Simmons. With their expertise in sleep, we hope to provide a whole new refreshed and rejuvenating sleep experience to meet the consumers’ sleeping needs’’, Mr. Bigboy Cheng, owner of Premium Mattress Gallery added.
Simmons continues to rejuvenate and refresh consumers through the introduction of the exclusive mattress models in the renowned Beautyrest® product line.
Generally, Beautyrest® range of mattresses is designed for maximum comfort and the ability to provide the most restful sleep ever. Each Beautyrest® mattress is made from the best materials sourced worldwide and coupled with the Original Simmons Pocketed Coil that offers our Signature Do-Not-Disturb® benefit to find the perfect balance of comfort and support.
Every Simmons® Beautyrest® mattresses has the ability to conform to the shape of your body to provide support; and minimizes the motion transfer from nightly toss and turn of both partners while you are asleep to deliver an uninterrupted good night sleep.
Beautyrest® mattresses are equipped with different layers of foams, fibres and even natural materials like cashmere, silk, wool and memory foam on the top of the pocketed coil unit. These layers add comfort and conformability to give the mattress a special touch appeal and enhance the cushioning feeling that you experience as you lie down.
Maker of Beautyrest®, BackCare® and Simmons® Beautyrest Black®, the Atlanta-based Simmons Company entered the Singapore market in 1977. In Asia, the license to manufacture, distribute and market Simmons is owned by Simmons Japan Co., a full subsidiary of Nifco Group, a public listed plastic fastening company headquartered in Japan with a diverse business portfolio, which includes the Japan Times. Simmons (Southeast Asia) Pte Ltd, which was set up in 1993, reports to Simmons Japan and is the headquarters to 23 countries in Asia. Simmons (SEA) aims to be the leading bedding company with regional dominance. Simmons (SEA) has stores over seven countries in ASEAN regions and South-Asia region. Driven by the passion for better sleep, Simmons (SEA) strives to consistently deliver innovative products of premium quality, to provide a unique customer experience and overall total satisfaction to our consumers and continues to be committed to the relentless pursuit of developing superior quality mattresses to ultimately deliver better sleep.