Honda Philippines Sets the Great Northern Tour

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Honda Philippines, Inc. (HPI), the country’s No. 1 motorcycle manufacturer and distributor, sets another milestone as it succesfully staged the the 2-day “Great Northern Tour.”

Over 100 Honda riders trailed the northern part of the country in an epic ride from Manila to Baguio and back, proving why Honda motorcycles top the way in fuel economy.

The tour started yesterday with a safety ride from Petron Blue Wave in Pasay going up to Baguio City, Athletic Bowl. Then the tour participants started the actual fuel economy competition beginning their descent back to SM Mall of Asia in time for the celebration of the Honda “Thanks Day” held today.

This grand double celebration prepared by HPI serves as a fitting commemoration of their 40th anniversary in the Philippines and the production of its 4 millionth motorcycle unit, two significant milestones that make the company truly proud. Honda’s latest model, the Zommer X was also launched during the event where fans of the brand were treated to a day of entertainment during a program hosted by TV host and self-confessed Honda fan Drew Arellano with performances from MYMP and Calla Lily.

In partnership with Petron, PGA Sompo, Eastwest Insurance and JM Mirasol, riders in their Honda CB110s, XRMs, Wave Dash conquered the long and winding roads of Baguio to Manila as part of their serious attempts to set newfuel efficiency records. The riders enjoyed the rewarding experience as they were given an opportunity to set their own milestone with their Honda motorcycles, all built-to-last because of their renowned toughness, sporty appeal and powerful performance.

In the automatic (AT) category, Honda also proved its motorcycle models’ superiority. Twenty Honda BeAt riders hit the road together with the purpose of showcasing the supremacy of Honda BeAt in fuel saving even during long rides.Riders were all proven correct as the Honda BeAt surpassed their expectations upon revelation of champions’ records.

Over the years, Honda has developed motorcycles that are hallmarks of offering outstanding fuel efficiency to consumers while delivering powerful performance for both on and off-road travels.

“We have more reasons to celebrate and what best to do it than with an exciting tour that will test the mettle of various Honda motorcycles when it comes to quality and fuel efficiency, as we push them to the limit to show our customers the amount of quality we put in its manufacture. We have been in the motorcycle manufacturing business for more than 40 years now and we are proud to have achieved our objective, which is also part of our vision of being ‘a company that society wants to exist,’” explains Lemuel Buenaflor, HPI Advertising Supervisor.

For more about Honda motorcycles, visit www.hondaph.com.

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