Roberts Automotive & Industrial Parts Manufacturing Corporation (Roberts AIPMC), the company that introduced leading radiator and leaf springs brands Evercool and Tiger joined Manila International Auto Show (MIAS) 2013, held recently at The World Trade Center Manila in Pasay City.
MIAS is known to be the biggest motoring and driving event in the Philippines and Roberts AIPMC, now on its second year as an exhibitor, knows just how to up their game.
Evercool launched 3 new sub-brands, namely “Evercool Alpha,” “Evercool Supra” and “Evercool Ultima,” which are suited to cater to the ever-changing demands of the market. Tiger, on the other hand, launched some of its new sub-brands such as “Tiger Flexiride,” “Tiger U-bolt” and “Tiger Engine Support.” Roberts AIPMC also launched their Steel Tubes and Engine support, and likewise re-launched their mufflers and exhaust systems.
Roberts AIPMC General Manager Michael Gonzalez said that MIAS is definitely a fitting venue for Roberts AIPMC where it can launch more of its quality products.