In due recognition of their unconditional love and hardships in raising their children and running a home, Uratex, the country’s leading foam and mattress brand, and OUR|HOME, the country’s leading lifestyle furniture store chain, launches today a special Mother’s Day promotion called “Best Mattress for Best Mom.”
Dubbed “Un Regalo Delicato” (One Delicate Gift), this stylishly themed yet simple kick-off event held today at the V-Mall, Greenhills Shopping Center store of OUR|HOME, a contemporary furniture store for stylish living, gathers select guests from both the upscale market and lifestyle media—all hailed via a red-carpet treatment with free flowing wine and cocktails amid the lively vibe of the newly renovated store.
The afternoon gala opens with a mini-fashion show starring celebrated and stylish mothers of today—the main target market of Uratex Premium Mattresses. The select mom-models who will sashay on stage include Swedish-born actress Sandra Larsson, Sidney Loo, and Russian model Yulia Keltsova, among others.
Hosted by the popular and model for all Moms, Maricel Pangilinan, this activity also introduces the Uratex Rajo Laurel Mattress Collection with two of its much-sought after items featured in the promo: the Trapunto Mattress and Scatola. No less than internationally acclaimed designer Rajo Laurel will talk about his own collection, followed by product presentations from Uratex and OUR|HOME, and the much-awaited raffle draw of a Scatola for a lucky guest.
The Scatola is a stylish three-fold futon that easily converts into an ottoman to become a seat, bedside table, footstool or table for snacks, games or TV time in just seconds. Trapunto, on the other hand, is a specialty mattress for the aesthetically discerning and embodies luxury, support, comfort and a level of sophistication commonly likened with his celebrated fashion collections.
“I have always been drawn to graphic lines and strong angles. This has always been a constant feature in my work and designs. I just kept drawing lines and cubes and from this experimentations Trapunto, which is a stitch technique, was born,” Laurel explains.
As for Scatola, which means “box” in Italian, Laurel said because his idea for the Scatola for Uratex was a piece of furniture that can be transformed from what originally looks like a box. “I thought that it would be a catchy phrase to call it that. I love the Scatola as it is so useful and practical but super stylish at the same time,” says Laurel of his inspiration in coming up with his exquisite designs for his mattresses.
Just like a lily that symbolizes fertility and the nurturing attributes of a mother, Uratex and OUR|HOME believe that it’s ideal to treat our mothers with the best present she deserves during her special day. More than just a flower of any kind, they see the gift of style, comfort and luxury only the Uratex Rajo Laurel Mattress Collection can give, a perfect gift for her discriminating taste. Hence, they came up with such a promo to give her the chance to own at least a piece or two.
With the “Best Mattress for Best Mom” promo, you’re not only giving her something comfortable but also the chance to win something stylish for her. By simply availing either a Trapunto Mattress or Scatola, you can earn raffle coupons to be drawn on June 10.
For any purchase worth P10,999.75 or below, you are entitled to one coupon, two for P11,000 to P 19,999.75, or three for P20,000 and above. Two major prize winners can go home with a Rajo Laurel designer dress worth P15,000 each, while the other 10 winners can win Rajo Laurel Gift Certificates worth P3,000.00 each as a minor prize.
To sweeten up the deal, Uratex and OUR|HOME “Best Mattress for Best Mom” Mother’s Day promo also lets you get a 20 percent discount on Trapunto, a 15 percent discount on Scatola, and a Rajo Laurel Rags2Riches bag for every purchase of the Rajo Laurel Mattress Collection. This perk is exclusive to all OUR|HOME branches nationwide from May 1 to 31, 2013.
Uratex Premium Mattress is manufactured in the Philippines by RGC Group of Companies and is considered one of Southeast Asia’s top foam makers. OUR|HOME is the country’s leading furniture store chain where one can find great-looking contemporary home furnishings at great value. It spans more than 20 stores in major SM Supermalls nationwide and continues to grow, delivering exciting home furnishing ideas with superb service. OUR|HOME is every home enthusiast’s first choice in stylish living.
For more details, visit www.uratex.com.ph.